Mercedes-Benz

I worked with Mercedes-Benz on several projects, including digital and print ads, Classic Center copy, and C- and M-Class salesperson training modules.

The most complicated was a Sprinter versus Express van comparison print piece. Previous iterations were incredibly tech heavy but lengthy, and the manufacturer needed a slimmed-down version.

Along with including extensive technical vehicle specs, I was asked to describe each work van’s upfitting options. These shelving and storage configurations are a major consideration for work van buyers, which made a challenging project even more complex.

I reviewed previous comparisons, as well as current Sprinter and Express van technical data. Consulted the training team regarding new and notable Sprinter features. Added an intelligence layer to decide which points should be accentuated. Built organized technical data tables. And wrote a comparison piece that was both shorter, and more on point.